Microsoft and Yahoo The End?

Microsoft says that it is finally giving up its bid for yahoo. Ever since they first put in a bid Yahoo has said that microsoft undervalued their company. Now microsoft is saying that it wouldnt make sense for them to acquire Yahoo anymore because of things that the CEO would do to the company before they could take it over. Instead microsoft will go it alone on web advertising and try to compete with the giant of google. What is interesting is that apparently yahoo started talking to google and other firms about possible mergers but it found out that there would be a lot of problems if it attempted to merge with google since that would be 90% of the ad market under one name.