One of the core tenets of New Marketing is challenged. Guy Kawasaki's comments are right on:
In contrast to influential marketing, Watt’s believes the key factor is the readiness of the market: “If society is ready to embrace a trend, almost anyone can start one—and if it isn’t, then almost no one can.” There will be first movers, but almost anyone can be this first mover—and therefore what Watts calls an “accidential influential.”
(via Guy Kawasaki)
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