What would Lessig say?

I thought this contest illustrates, to an extent, the kind of creativity that Lessig thinks would flourish in a truly "free culture."

I have a ton of questions about the way this contest relates to Lessig. Do these ads exemplify Walt Disney creativity? Do they represent a kind of creativity that can only exist because of the technology available in the information age? Are these ads illegal? If these creators did not get permission to use these products in their art, does that prove that Manes was correct when he claimed that it doesn't really matter whether it is technically a "free culture" or a "permission culture" because people break the rules anyway? And why the ban on iphones and ipods?

hmmm...