Blogging + Business = Sucess?

Alboher's article "Bloggings a low cost High Return Marketing Tool" points out some of the advantages to using blogs as a complement to ones business. He comments that some companies might not be interested in using blogs and it requires time and devotion to post on the blog constantly. Additionally he says some businesses such as clothes makers would not be interested in creating a blog rather their biggest concern would be to make good clothes. I think that this is somewhat wrong. As he later points out an ice cream maker that doesn't have a huge budget for advertising simply starts a blog not on the topic of ice cream and uses it as a place to put ads for their product. Simply by putting views out on the web the blogger can gain a place to advertise at a cost of time commitment. I also like and would encourage more businesses to have blogs that would tell how certain processes in their businesses are performed such as the woman who sold organic chocolate snacks. By telling the online viewership how she runs her business and her mission statement it gets the reader more involved because they now know how the process works and as a result they might be more motivated to try one of her products. Perhaps some businesses might not be interested in blogging but it allows for a place to advertise and at the same time grow a customer base who wouldn't want that?