Monday, March 10, 2008

Clips: Sarah Lacy's "Lesley Stahl moment"

Mark "Faceberg" Zuckerberg was yesterday's keynote at SXSW.i, probably the best interactive media conference for entrepreneurs, media types, creatives, coders, and, of course, thought leaders.

Zuck (lacking his trademark Adidas flip-flops), was interviewed by Buisiness Week reporter Sarah Lacy, who wrote the cover story on Facebook several months back, and previously the magazine's Digg cover story, which proclaimed Digg and Kevin Rose had made 60 million in 18 months (not true then, though the rumors for its current asking price are about 200 million).  When attendees showed up, they expected a conversation with Zuckerberg, not a Sarah Lacy showcase, who was clearly unprepared for the interview, and wasn't asking questions that interested anyone in the audience.  The crowd turned against her.  Together, in the backchannels of Twitter, SMS, and IM windows they rose up against her.

This is exactly the problem when technology journalists aren't geeks themselves.  Lacy is widely considered to be a part of this new web culture, however, as she demonstrated yesterday, she's far removed from the components which make it great.

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