The Price of the Pop-Up

Internet users across the United States were targeted by over a trillion emails in December 2007, according to Louise Story of the New York Times. Microsoft has itself positioned as the fifth most advertising venue, Yahoo! had eight times the amount of visitors that Microsoft did in the month of December 2007 with a total of 400 billion different advertisements. This lack of ground on Yahoo! would explain the reason for Microsoft's $41 billion dollar bid for Yahoo!, as the competition for this new venue for advertising increases so does the race control the market.