Wharton's article about using the internet in elections is certainly nothing new. For this entire election we have seen the candidates using viral videos such as the I got a crush on obama and the new "yes we can" music video from the black eyed peas. To be honest i could see youtube replacing tv media buys eventually. Give it a couple more elections and soon many more people will be wired onto the internet. (a lot are this year and once could say that the added attention and fund raising is a result of that)
Ron Paul almost seems to be a contradiction to the whole idea that the internet is bypassing the traditional media outlets. He has raised double digit millions from the internet yet he is nowhere near the nomination for the Republican party. I wonder if Wharton would argue that eventually when more people in America are wired and use the internet as the primary source of election news he would stand a fair chance in the general election. Which also brings up an interesting question will the internet be the downfall of the 2 party system and allow for a broader range of realistic candidates to choose from in the future?
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