Blu-Ray The Winner

Blu-ray seems to have won the battle over the next format of media playing. This article attributes the sucess to a couple factors. One of the main ones is the inclusion of blu-ray players in every Playstation 3. This led to PS3 being more expensive (and sell less) but it also meant that unlike the HD-DVD player it was sold along with another product. Many people have held out and not bought HD-DVD players or Blu-ray players because of the fear that after such a purchase the format could become obsolete. This is very reminiscent of the VHS Beta Max struggle. HD-DVD tried to copy the PS3 strategy by having an agreement with the makers of XBOX 360. However the problem with this agreement was that in order to play HD-DVD discs extra parts needed to be ordered and not too many people have done this. Many people are saying that Blu-ray has won because it is now backed by Warner, Sony, Target, Blockbuster, Walt Disney and Fox.